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The Modern Mexican Guide — NYC Dinner Standard

The Modern Mexican Guide — NYC Dinner Standard

Regular price $189.00
Regular price Sale price $189.00
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Instant download
PDF, print ready
Yours to keep
Free updates
Inside this guide

Guide + Tools, $189. Not just a download: the full operating plan, the tools, and a chef on your numbers.

  • The full guide (PDF): 28 costed recipes in grams, menu pricing, kitchen layout, staff workflow, 12-month P&L.
  • Recipe Costing Sheet (Excel): 28 dish rows, type your supplier prices, get food cost % and the price you need to charge.
  • Opening Budget & Break-Even (Excel): every opening cost line including the bond and rent before opening; shows the customers per day you need.
  • The 22-app toolkit listed below.
  • Ask the Chef: 3 questions about your venue, answered by email within 7 days.
  • Numbers Review (once): send your filled-in budget or costing sheet and get back what is missing, what is too optimistic, and what to change before you sign anything.

One avoided mistake pays for this ten times over. Questions and the review: Ask the Chef and quote your order number.


The Modern Mexican Guide — NYC Dinner Standard

Benchmarked against Cosme, Oxomoco, Atla, La Esquina, Casa Enrique, Empellón, Toloache, Calle Dao, Maison Kasuga, and El Atoradero.

Modern Mexican is the fastest-growing restaurant category in the US. This guide covers both elevated modern dishes and classic regional Mexican — built to the standard of NYC's most exciting Mexican restaurants.

What's inside: 6 starters (tableside guacamole, ceviche, elote) · 5 modern mains (duck carnitas, black mole, halibut aguachile) · 5 classic elevated mains (cochinita pibil, birria, chiles en nogada) · 4 desserts · 8 drinks (mezcal negroni, margarita variations, horchata) · Comal station kitchen layout · Mezcal education script · Mole story card · P&L model (75-seat, $70 avg)

Signature moments: Tableside guacamole in molcajete · Mole negro story card at table · Mezcal education by server · Chiles en nogada seasonal reveal

YOUR FREE BONUS TOOLKIT — 22 apps included with purchase:
🧮 Food Cost Calculator
🔢 Break-Even Calculator v2
📋 Restaurant Opening Checklist

👥 Labour Planner + Roster
💵 Cash Flow Forecast
📊 Menu Engineering Matrix
📝 Daily Prep Sheet Generator
🗑️ Waste Tracker
🌡️ Temperature Log (HACCP)
🔄 Shift Handover Report

📅 Pre-Opening Timeline
🎓 Staff Onboarding Kit
🏥 Health Inspection Prep
🤝 Lease Negotiation Guide
📦 Supplier Negotiation Kit
🗓️ Opening Week Runsheet
🔍 Competitor Analysis Tool
💼 Investor Pitch Builder
📱 Social Media Launch Playbook
🍺 Liquor License Guide
📲 KitchenFounder OS App
👨🍳 Roster Builder

All tools work on any device. No account needed.
Yours forever. $0 extra.

Format: PDF (A4) + 22 interactive HTML tools. Instant download after purchase.

What you receive
  • Complete recipe bible, every dish costed to the gram
  • Full monthly and annual P&L model with assumptions
  • Staff forecast, roster hours and labour percentage
  • Kitchen design, equipment list and daily prep schedule
  • Word-for-word service scripts and upsell language
  • Customer retention systems and allergen matrix
Who this is for

Head chefs building a new concept, owner-operators reworking a menu that isn't making money, and first-time founders who need the numbers before they sign a lease. Written by a working executive chef, not a consultant.

Format and delivery

High-resolution PDF, emailed to you at checkout. The Excel tools are on your Downloads page straight away. Opens on phone, tablet and desktop, and prints clean for the kitchen wall.

Refunds

Digital products are delivered instantly and can't be returned, so refunds aren't offered once the file has been downloaded. If your link fails or the file won't open, tell us through Ask the Chef and it's fixed or refunded the same day.

View full details

What arrives after checkout.

The guide PDF comes by email. The Recipe Costing Sheet and the Opening Budget & Break-Even model are on your Downloads page straight away. Reply to your order email with the guide name and the costing sheet comes back pre-loaded with its 28 recipes within 7 days. Your three Ask the Chef questions and your Numbers Review go through Ask the Chef; quote your order number.

Members pay $160.65 for this guide.

Membership is $9.99 a month: download 2 guides each month, every tool, one chef question a month, and 15% off any other guide with code MEMBER15.