{"product_id":"the-southeast-asian-guide-nyc-dinner-standard","title":"The Southeast Asian Guide — NYC Dinner Standard","description":"\u003cp\u003e\u003cstrong\u003eThe Southeast Asian Guide — NYC Dinner Standard\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBenchmarked against Ugly Baby, Pok Pok NY, Pig \u0026amp; Khao, Soothr, Jora, Uncle Boons, Somtum Der, Saiguette, Emilio's Ballato, and Amazing 66.\u003c\/p\u003e\n\u003cp\u003eSoutheast Asian cuisine spans Thailand, Vietnam, Indonesia, Singapore, Malaysia, and the Philippines. This guide covers all six traditions — built to the standard of NYC's most celebrated Southeast Asian restaurants. 100% nut-free throughout.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside: \u003c\/strong\u003e6 starters (som tum, Vietnamese spring rolls, laksa) · 5 Thai mains · 5 pan-SEA mains (pho, rendang, chilli crab, nasi lemak) · 4 desserts · 8 drinks (Thai iced tea, Vietnamese iced coffee, lychee spritz) · Wok station kitchen layout · Chilli heat education script · Family-style sharing script · P\u0026amp;L model (70-seat, $60 avg)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSignature moments:\u003c\/strong\u003e Whole fish on banana leaf · Mango sticky rice plated tableside · Fresh coconut cracked at table · Mortar \u0026amp; pestle grinding at station\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYOUR FREE BONUS TOOLKIT — 22 apps included with purchase:\u003c\/strong\u003e\u003cbr\u003e🧮 Food Cost Calculator\u003cbr\u003e🔢 Break-Even Calculator v2\u003cbr\u003e📋 Restaurant Opening Checklist\u003c\/p\u003e\n\u003cp\u003e👥 Labour Planner + Roster\u003cbr\u003e💵 Cash Flow Forecast\u003cbr\u003e📊 Menu Engineering Matrix\u003cbr\u003e📝 Daily Prep Sheet Generator\u003cbr\u003e🗑️ Waste Tracker\u003cbr\u003e🌡️ Temperature Log (HACCP)\u003cbr\u003e🔄 Shift Handover Report\u003c\/p\u003e\n\u003cp\u003e📅 Pre-Opening Timeline\u003cbr\u003e🎓 Staff Onboarding Kit\u003cbr\u003e🏥 Health Inspection Prep\u003cbr\u003e🤝 Lease Negotiation Guide\u003cbr\u003e📦 Supplier Negotiation Kit\u003cbr\u003e🗓️ Opening Week Runsheet\u003cbr\u003e🔍 Competitor Analysis Tool\u003cbr\u003e💼 Investor Pitch Builder\u003cbr\u003e📱 Social Media Launch Playbook\u003cbr\u003e🍺 Liquor License Guide\u003cbr\u003e📲 KitchenFounder OS App\u003cbr\u003e👨🍳 Roster Builder\u003c\/p\u003e\n\u003cp\u003eAll tools work on any device. No account needed. \u003cbr\u003eYours forever. $0 extra.\u003c\/p\u003e\n\u003cp\u003eFormat: PDF (A4) + 22 interactive HTML tools. Instant download after purchase.\u003c\/p\u003e","brand":"KitchenFounder","offers":[{"title":"Default Title","offer_id":46360151032005,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/9557\/2421\/files\/Screenshot2026-06-21111331.png?v=1782004467","url":"https:\/\/kitchenfounder.com\/products\/the-southeast-asian-guide-nyc-dinner-standard","provider":"Kitchen Founder","version":"1.0","type":"link"}